Free Tool
Photography Pricing Calculator
Estimate a shoot quote from planning time, shooting time, editing, expenses, usage, overhead, and profit margin.
Profit margin is the profit allowance divided by the final quote. For example, a $100 subtotal at 25% margin gives a $133.33 quote. This model includes your usage fee in the subtotal before adding profit; taxes are excluded. Margin is limited to 95%.
Suggested Quote
$2,093.33
Deposit: $837.33 · Balance: $1,256.00 · Total tracked hours: 10
| Line Item | Amount |
|---|---|
| Labor10 hours at $85.00/hour | $850.00 |
| Direct expensesStudio, props, travel, assistants, rentals, parking | $250.00 |
| Usage/licensingCommercial value and usage rights | $300.00 |
| Overhead allowance20% of labor | $170.00 |
| Profit allowance25% of the final quote | $523.33 |
How to use this estimate
- Treat the result as a quoting floor, not a universal market rate.
- Add usage fees for commercial, paid ad, packaging, or broad brand use.
- Mirror studio cancellation terms in your client agreement.
- Track actual hours after the job and adjust future packages.
What this calculator does not include
- Taxes, payment processing, and local legal requirements.
- Advanced licensing models for major advertising campaigns.
- Retouching specialists, stylists, models, permits, or rush delivery unless added as expenses.
- Your local market positioning and portfolio strength.